INkcazelo ebanzi yeMfuneko yeMarike kunye neNdlela yokuSetyenziswa kweeMveliso zeCashmere
Iimveliso zeCashmere ludidi oludumileyo lwefashoni ephezulu phakathi kwabathengi kwiminyaka yakutshanje, kwaye sele isetyenziswa kakhulu kwaye ithengiswa kwiimarike zasekhaya nezamazwe ngamazwe.Nangona kunjalo, ingakanani imarike yeemveliso ze-cashmere, kwaye zithini iimfuno zabathengi kunye nemikhwa yokusetyenziswa?Eli nqaku liza kuqhuba uphando olunzulu kunye nohlalutyo lwale miba, ngenjongo yokubonelela ngereferensi kubasebenzi kunye nabathengi.
Imvelaphi yovavanyo
Olu vavanyo lugunyaziswe yinkampani yethu ukuba yenze uphando lwemibuzo kubathengi bemveliso ye cashmere kwilizwe lonke, kwaye kwaqokelelwa amaphepha emibuzo asebenzayo angama-500.Uluhlu lwemibuzo lubandakanya ikakhulu amajelo okuthenga, amaxesha okuthenga, ixabiso lokuthenga, ukhetho lophawu, umlinganiselo weendleko zemveliso, kunye neminye imiba yeemveliso zecashmere.
Iziphumo zovavanyo
Ukuthengwa kweetshaneli zeemveliso ze-cashmere
Iziphumo zophando zibonisa ukuba awona majelo aphambili okuthenga iimveliso zecashmere ngamajelo e-intanethi, athatha ngaphezulu kwe-70%, ngelixa umlinganiselo weevenkile eziphathekayo ezingaxhunyiwe kwi-intanethi kunye neeshaneli zentengiso yekhawuntari uphantsi.Xa kuthengwa iimveliso ze-cashmere, abathengi bathambekele ngakumbi ekukhetheni iivenkile ezisemthethweni zeflegi okanye iiplatifti ezinkulu ze-e-commerce zeempawu ezaziwayo.
Ukuthengwa rhoqo kweemveliso ze-cashmere
Ngokumalunga nokuthengwa rhoqo kweemveliso ze-cashmere, iziphumo zophando zibonisa ukuba abathengi abaninzi bathenga iimveliso ze-cashmere amaxesha angama-1-2 ngonyaka (54.8%), ngelixa abathengi abathenga iimveliso ze-cashmere amaxesha ama-3 okanye ngaphezulu ngonyaka kuphela benza i-20.4%.
Ixabiso lokuthengwa kweemveliso ze-cashmere
Iziphumo zophando zibonisa ukuba ixabiso eliqhelekileyo lokuthengwa kweemveliso ze-cashmere liphakathi kwe-500-1000 ye-yuan, i-akhawunti yomlinganiselo ophezulu (45.6%), ilandelwa yi-1000-2000 ye-yuan (28.4%), ngelixa uluhlu lwamaxabiso ngaphezu kwee-akhawunti ze-yuan ezingama-2000. ngomlinganiselo ophantsi ngokwentelekiso (ngaphantsi kwe-10%).
UKhetho lweBrand
Iziphumo zophando zibonisa ukuba abathengi bathambekele ekukhetheni iimpawu ezaziwayo-kakuhle xa kuthengwa iimveliso ze-cashmere, zibalelwa kwi-75.8%.Ubungakanani bokhetho kwiimpawu ezingaziwayo kunye neempawu ze-niche ziphantsi.
Umlinganiselo wokusebenza kweendleko zemveliso
Xa kuthengwa iimveliso ze-cashmere, eyona nto ibalulekileyo kubathengi yindleko yokusebenza kwemveliso, kubalelwa kwi-63.6%.Okwesibini ngumgangatho wemveliso kunye nokusebenza kwe-thermal insulation, ibalwa kwi-19.2% kunye ne-17.2% ngokulandelanayo.Uyilo lwebrand kunye nenkangeleko inempembelelo encinci kubathengi.
Ngoluvavanyo lwabathengi bemveliso ye-cashmere, sinokufikelela ezi zigqibo zilandelayo:
- 1. Iitshaneli zentengiso ye-intanethi yeemveliso ze-cashmere zithandwa kakhulu ngabathengi, ngelixa umlinganiselo weevenkile eziphathekayo ezingaxhunyiwe kwi-intanethi kunye neendlela zokuthengisa kwiimveliso ze-cashmere uphantsi kakhulu.
- 2.Abathengi abaninzi bathenga iimveliso ze-cashmere amaxesha angama-1-2 ngonyaka, ngelixa abathengi abambalwa bathenga iimveliso ze-cashmere amaxesha ama-3 nangaphezulu ngonyaka.
- I-3.Ixabiso eliqhelekileyo lokuthengwa kweemveliso ze-cashmere liphakathi kwe-500-1000 yuan, kwaye abathengi bathambekele ekukhetheni iimpawu kunye neemveliso ezaziwayo phakathi kwe-yuan eyi-1000-2000.
- 4.Xa kuthengwa iimveliso ze-cashmere, abathengi bahlawula ingqwalasela engakumbi ekusebenzeni kweendleko zemveliso, elandelwa ngumgangatho kunye nokugcinwa kokufudumala kwemveliso.
Ezi zigqibo zinesikhokelo esibalulekileyo esibalulekileyo kwiingcali kunye nabathengi kwishishini lemveliso ye-cashmere.Kubasebenzi, kuyimfuneko ukuqinisa ukwakhiwa kweeshaneli zokuthengisa kwi-intanethi, ukuphucula ukusebenza kweendleko kunye nomgangatho weemveliso, kwaye uhlakulele impembelelo yeempawu eziziwayo.Kubathengi, kufuneka bathathele ingqalelo ngakumbi ukusebenza kweendleko kunye nomgangatho weemveliso zabo, kwaye bakhethe iibrendi ezaziwayo kunye neemveliso ezixabisa phakathi kwe-yuan eyi-1000 kunye ne-2000 xa kuthengwa ukufikelela kumava angcono okuthenga kunye nesiphumo sokusetyenziswa.
Kubalulekile ukuqaphela ukuba nangona ubungakanani besampulu yolu vavanyo bukhulu kakhulu, lusamele.Kwangaxeshanye, siye samkela iindlela zenzululwazi kunye nesimo sengqondo esingqongqo kwinkqubo yoyilo lwemibuzo kunye nohlalutyo lwedatha ukuqinisekisa ukuchaneka nokuthembeka kwedatha.
Ke ngoko, sikholelwa ukuba ezi zigqibo zingentla kunye nedatha inokubonelela ngezalathisi ezibalulekileyo kuphuhliso lweshishini lemveliso ye-cashmere kunye nezigqibo zokuthenga abathengi.Sikwanethemba lokuba uphando olufanelekileyo kunye nohlalutyo lwedatha lunokuqhubeka lwenza nzulu ukuqonda kwethu ishishini.
Ixesha lokuposa: Mar-23-2023